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About Our Company
Hiipooh is a contemporary clothing brand rooted in the enduring elegance of Indian handlooms. Crafted for women and girls who appreciate artistry and tradition, Hiipooh transforms age-old textile practices into garments of conscious sophistication. Each piece is a tribute to India’s weaving heritage handpicked, handcrafted, and made in partnership with skilled artisans. Drawing inspiration from the saree, an eternal symbol of Indian grace, Hiipooh blends cultural richness with thoughtful design to create heirloom-worthy clothing for the modern woman.
We believe fashion should honor the hands that create it slow, sustainable, and deeply meaningful.
On-Time Product Delivery
Every piece is delivered on time — crafted with love, packed with care, and handled with trust.
meet our team
Poovetha Muthukkalai
CFOPoovetha manages Hiipooh’s financial strategy with integrity and precision. Her commitment ensures sustainable growth while empowering local artisans through fair and ethical practices.
Hivetha Muthukkalai
CEOGuided by her passion for Indian textiles and modern design, Hivetha leads Hiipooh’s creative journey. She blends cultural heritage with contemporary fashion to craft an authentic brand experience.
Why Choose Us
At Hiipooh, every thread tells a story — of heritage, strength, and sustainability. Inspired by Indian womanhood, our designs celebrate imperfection as beauty and tradition as timeless art.
- Empowering Craftsmanship – Supporting local artisans and preserving India’s textile heritage.
- Sustainable Fashion – Eco-conscious materials that honor both culture and the planet.
- Authentically Indian – Designs inspired by real women, blending tradition with modern elegance.